What is MAP?
- MAP stands for Minimum Advertised Price. Brands create MAP policies to outline the minimum price that retailers can advertise their products.
- Brands often set minimum advertised prices at a level that will allow retailers to make a decent profit. However, brands should note that this policy only controls advertised prices. This means retailers can sell products below the price set out in a MAP policy in store. But they cannot display a lower price in advertisements or online listings.
- A MAP policy is used to ensure an even playing field amongst retailers that want to drive margin or volume, whilst ensuring that the brand’s product is not devalued by a constant price-war.
What is your selling price if MAP is displayed?
- All MAP priced firearms with have a cash discount if you pay cash.
- The only way to know what the selling price would be is to ask us. Sometimes it is just a little less than MAP plus a cash discount off that or some MAP prices are quite high and you could receive good savings off the MAP price plus a cash discount off that. If you contact me via email
sales@mainegundealer.com or come in I will tell you what the pricing is.